Heat of Seoul
Dates
12–13 June 2027
Venue
Pier Arena, Rotterdam
Dance battles, a beauty lab, street food and a live concert after dark: two days of Seoul at full heat, on the river.
Feel a Seoul night beat in the middle of Rotterdam. Come as you are and leave glowing.
One day,
nine rings
Saturday and Sunday run on the same clock. Every ring is a moment on one of our stages: come for one, stay for all nine.
12:00
Gates open
13:00
Cover stage
14:30
Dance battle
16:00
Beauty lab
17:00
Drama screening
18:00
Street style walk
19:00
Main concert
21:00
Fan photo wall
22:30
Last song
Times in CEST · same schedule both days
On the bill
Five headline acts across two nights, plus fourteen crews, DJs and rookies on the cover stage. Set times go live two weeks before the gates open.
Nova Nine
Seora Kim
Halo Kids
Moon June
Parallel
+ fourteen crews, DJs and cover-stage rookies, announced in May
VS
Crew battle
Saturday 14:30 on the battle floor. Last year’s final, rematched: eight crews, three rounds, one circle, and the crowd votes with lightsticks.
Round 1
Footwork
Round 2
Choreo
Final
Freestyle
Rotterdam
Red Line
Seoul
One hall, four heats
Pier Arena opens wall to wall. Four zones run side by side all day, so you can leave the concert queue for tteokbokki and still make the chorus.
Main stage
Battle floor
Beauty lab
Food street
Main stage
12:00 – 23:00
The headliners at night, the cover stage by day. A standing floor for 6,000, a raised deck at the back for anyone who would rather see than be seen.
Battle floor
14:30 – 18:30
A sprung dance floor ringed by bleachers. Open workshops in the morning, the crew battle from 14:30, random play dance for everyone at six.
Beauty lab
12:30 – 20:00
Twelve chairs, Korean skincare brands and makeup artists working on the looks from this year’s videos. Walk in or book a slot at the gate.
Food street
12:00 – 23:30
Twenty stalls along the river wall: tteokbokki, corn dogs, hotteok, fried chicken and bingsu, plus a tea bar that stays quiet when the hall does not.
Idol looks
The beauty lab runs three looks on repeat, twenty minutes each, with every product on the counter to try and take home.
12:30 · 16:00
Glass skin
Skin so clear it reflects the stage lights. Thin layers, no powder, one bright lip.
Essence pressed in three thin coats
Cushion only where the light hits
Lip tint blotted to a stain
13:30 · 17:00
Stage red
The look of the concert hour: a matte red mouth, soft brown eyes and nothing that smudges in a jump.
Long-wear base set with a mist
Brown shadow pulled to the temple
Matte red, lined then filled
14:30 · 18:30
After dark
For the fan photo wall at nine: glossed lids, a darker lip and hair set to move.
Clear gloss over a wine lid
Berry lip with a blurred edge
Texture spray, then shake it out
Food street
Twenty stalls along the river wall, cards and phones only. Everything on the board costs less than a lightstick.
떡볶이
Tteokbokki
Rice cakes in gochujang, fish cake, a soft egg
€7
핫도그
Corn dog
Mozzarella inside, sugar crust, mustard
€6
호떡
Hotteok
Pan-fried pancake, brown sugar and seeds
€4
김밥
Kimbap
Rolled to order with five fillings
€7
양념치킨
Yangnyeom chicken
Double-fried, sweet chilli glaze, pickled radish
€9
빙수
Bingsu
Shaved milk ice, strawberries, condensed milk
€8
Who fills
the hall
+
Eighteen thousand visitors over two days, and nearly all of them film something. Bring a product, a booth or a stage moment to the people who will share it.
K-pop fandoms
Age 14–30, loyal and loud
They post what they love, brands included
40%
of visitors
Fashion followers
Age 18–35, trend-led and brand-aware
They try, buy and share on launch day
30%
of visitors
Culture explorers
Age 20–40, curious and thoughtful
Open to new formats and cultural brands
20%
of visitors
Creators
Age 16–30, made for visuals
They carry your brand far past the hall
10%
of visitors
The photo wall
At 21:00 the wall by the river lights up. Every photo taken there lands on this page by midnight, tagged #sudivheat.
Photos from last year’s wall, shared with permission
Passes
Wristbands are posted three weeks before the festival and scanned at the gate. Prices include all fees.
Saturday or Sunday
Day pass
All four zones for one day
Standing floor at the main stage
Beauty lab walk-ins
€69
Both days
Weekend
Both days, every zone
Early entry at 11:30
A bleacher seat at the battle
€119
Both days · 400 only
Front pit
The pit in front of the main stage
Saturday soundcheck at 16:00
A reserved slot at the photo wall
€189
Under-12s go free with a paying adult. Group of eight or more? Write to the ticket desk.
Before you come
Still unsure about something? The ticket desk answers within a day.
Is there an age limit?
Can I bring my lightstick?
Do I need cash?
Is the hall accessible?
What if a set time changes?
Can I get a refund?
See you on
the river
Venue
Pier Arena, Riverside Quay 2, Rotterdam
Getting there
Tram 20 or 23 to the quay, then four minutes on foot. Bike parking at the north gate.
Ticket desk
Partners and press